A Great Leap Forward
"Rubber Soul is "a near-flawless pop offering" EW’12 that "definitively put the Fab Four in the running for Greatest Band Ever." CD "It’s the aftermath of the movie Help!, and the band slyly sidesteps Fab Four frenzy by bringing a more poignant swoon into their songs." TM
Rubber Soul marked "the beginning of the serious studio adventuring" TM which "saw the Beatles come of age in the recording studio under the influence of the rock, folk and soul music they’d encountered during their time in the U.S. Credited with helping elevate the pop genre to true artistic relevance, the LP’s release marked a cultural turning point that would forever change the landscape of American rock music." PM
"Written and recorded in just over a month," AD Rubber Soul was "the opening volley of the album era." IB "While the Beatles didn’t totally eschew the two-minute pop ditties on Rubber Soul," DV "the songs started to get more serious" KN and "more than the traditional radio fodder." DV This was really "the first set of rock ‘n’ roll originals written, recorded and packaged as an album." IB It was "important historically [for] pushing The Beach Boys, The Beatles themselves and countless others" AD "away from singles" AD and "into a more considered album-making approach." AD
Pet Sounds
The album had an interesting impact in creating a sort of friendly rivalry between the Beatles and the Beach Boys. Brian Wilson hailed Rubber Soul as "probably the greatest record ever." PM He responded by making Pet Sounds, which is also revered as one of the greatest albums of all time, "as an attempt to match the standard the Beatles set with Rubber Soul." PM This upped the ante for the Beatles, who responded with their even more acclaimed Revolver by the end of 1966.
The Music
The album "was well-timed, well put together and is very easy to listen to…thanks to clever sequencing." AD "Musically, too, it was a substantial leap forward" AM2 as this "was the first disc…to give the Beatles room to experiment musically." DV The Beatles had "discovered marijuana and LSD [and] had begun to assert more control over their music." CS They "sought out new ways to incorporate alternative instruments, structures, and technology." CS This is "Beatles 2.0." CS This was where the Beatles "first gave audiences a hint that the lads from Liverpool could do more than make teenage girls faint." CS
"Virtually every aspect of the Liverpool quartet’s incredibly diverse sound is in evidence here." CD "Intricate folk-rock arrangements…reflected the increasing influence of Dylan and the Byrds" AM2 and the "burgeoning folk rock movement." AD "The group and George Martin were also beginning to expand the conventional instrumental parameters of the rock group." AM2 The album is "peppered with nasty fuzz bass, exotic sitar, cartoonishly sped-up piano that sounds like harpsichord, and elements of country, Motown, and classical music, the album reveals a creative scope and willingness to experiment so revolutionary it can now only be termed ‘Beatlesque.’" CD Critic Robert Christgau said, "Psychedelia starts here." CS
The Lyrics
"The lyrics represented a quantum leap in terms of thoughtfulness, maturity, and complex ambiguities." AM2 "The band sounds far more intelligent…(and stoned) than on their early records." MU "John, Paul, George and Ringo finally gave in to their urge to grow and released their first introspective work." RV "While John and Paul were beginning to carve separate songwriting identities at this point, the album is full of great tunes." AM2
Some of this can be attributed to Bob Dylan. From him, "the Beatles learned that folk music could be exciting and energetic without losing its power as social commentary." CS Lennon said, "I wasn’t too keen on the lyrics in those days. I didn’t think they counted. Dylan used to say, ‘Listen to the words, man.’ And I’d say, ‘I don’t listen to the words.’" CS
Weaknesses
"Whilst the overall sound and feel of the album is cohesive, ‘Think for Yourself’, ‘What Goes On’, ‘I’m Looking Through You’ and the closing ‘Run for Your Life’ don’t feel like major compositions…They sound perfectly fine…and work within the LP’s framework, but any one of these four songs taken away and judged individually would lose power." AD On top of that, "there’s no cornerstone to Rubber Soul – no ‘A Day in the Life’ or long medley," IB although "‘Drive My Car’ and…‘In My Life’ are lasting classics of such different styles you can hardly believe one band recorded them. Only one band could have." IB
It could also be argued that "The Fabs don’t go as far out on a limb here as on the more overtly experimental Revolver," DBW Despite it all, "as a collection of songs" IB Rubber Soul "is perhaps the Beatles’ most finely crafted and accessible work." CD This is "not a raft for a few hits or a soundtrack to a wacky film, but something to be listened to and contemplated from start to finish." TL In short, "this record is a blast;" DBW a "virtually flawless" IB and "undeniable pivot point in the Fab Four’s varied discography" AZ "and consequently many fans’ and critics’ favorite." CD
The U.S. Version
Rubber Soul was repackaged in the U.S. "in an attempt to offer a more ‘American’ release" AZ "that better reflected "the folk-rock sound blossoming in the States," AM1 and " the influence that the sound of the Byrds and the songwriting of Bob Dylan were having on the Beatles." AM1
"Capitol Records removed four songs from the U.K. edition of Rubber Soul [later on the US-only album Yesterday and Today], and added two songs from the U.K. Help!" AM1 – "the pleading acoustic ‘It's Only Love’ and the rollicking opener ‘I've Just Seen a Face.’" AM1
"By dropping the piano-driven ‘Drive My Car’ and the stark ‘Nowhere Man,’ the U.S. edition stands as a much more organic and warm musical whole," AM1 "more earthy and textural." AM1 By "removing some of the album’s heavier vibes" CS the U.S. version placed greater emphasis on "the Beatles’ debt to Bob Dylan, the Byrds, and other acts that were bringing electrified folk to the forefront of the American music scene." CS
One final note: "Some pressings of the U.S. edition were released with an odd ‘false start’ at the beginning of ‘I'm Looking Through You,’ a fact that is sure to prick up the ears of die-hard Beatles fans upon first listen." AM1
Reissue
In 2006, the Capitol Records Vol. 2 box set gathered the U.S. albums The Early Beatles, Beatles VI, Help!, and Rubber Soul on CD for the first time.
The Songs
Here’s information on the individual songs.
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