I Heard It Through the Grapevine
Writer(s): Barrett Strong, Norman Whitfield (see lyrics here)
Released: October 30 1968
First Charted: November 16, 1968
Peak: 17 US, 15 CB, 14 GR, 11 HR, 17 RB, 13 UK, 8 CN, 40 AU, 1 DF (Click for codes to charts.)
Sales (in millions): 4.0 US, -- UK, 6.0 world (includes US + UK)
Airplay/Streaming (in millions): 6.0 radio, 64.5 video, 299.89 streaming
Click on award for more details.
About the Song:
Marvin didn’t want to record it, RS500 Motown didn’t want to release it, RSP and Berry Gordy, the company head honcho, thought it was horrible. FB Naturally it became Gaye’s first pop #1 and biggest hit, as well as Motown’s longest running #1 to date. FB
Norman Whitfield, a producer for Motown, had a habit of pushing the same song on multiple acts. While it frustrated some of his charges, it also worked, at least on occasion. Never was that more the case than with Gaye’s cover of “Grapevine.” RS500 First the Miracles put their spin on it, then the Isley Brothers, whose version is still locked somewhere in the Motown vaults. FB In 1967, both Gaye and Gladys Knight & The Pips tackled it. WK Before year’s end, the Pips had a #1 R&B and #2 pop hit with it.
Gaye’s version was more aligned with the song’s lyrical theme. TB It was spookier than the Pips’ “journeyman rendition,” MA slowed down “to a voodoo chant pace” TC and “accenting a more churchy, Ray Charles feel.” TC When they were recording the song, Whitfield encouraged the reluctanct Gaye to sing in a high, raspy voice. As was generally the case, Whitfield got his way. WK
Whitfield championed Gaye’s “Grapevine,” but it was shelved for more than a year, finally emerging when filler was needed for Gaye’s In the Groove album. A DJ on a radio station in Chicago began playing the song and when it was obvious it was a hit, Gordy finally gave in and allowed the single to be released. WK
First posted 11/16/2011; last updated 2/3/2023.