Saturday, March 3, 2012

Adele-ation is in full swing in the wake of the Grammys and a Brit Award

It’s starting to get old reporting the accomplishments Adele keeps racking up. On February 12, she swept all six awards she was nominated for at the Grammys (see full list of nominees and winners here). That included three of the big four – Song and Record of the Year for “Rolling in the Deep” and Album of the Year for 21. Heck, they probably would’ve given her Best New Artist as well just to complete the sweep – except that she already won that in 2009.

Then came the Brit Awards, the UK equivalent of the Grammys. She took home the trophies for Brtish Female Solo Artist and British Album of the Year (see full list of Brit Awards nominees and winners here). Just to show the full extent of Adele’s power, controversy erupted when she flipped off the suits for cutting off her acceptance speech. Instead of the flack M.I.A. got for flipping the bird during Madonna’s Super Bowl halftime show, Adele got an apology from the powers that be.

To top it all off, the Billboard charts for the week ending March 3, 2012, reflect just how much muscle Adele has. The 21 album – more than a year old – logs its 21st week at #1 on the Billboard 200 album chart. The real shocker, though, is the 730,000 in sales – the best week the album has had to date. In the same week when Whitney Houston’s Greatest Hits gets a sales boost in the wake of her death, Adele passes Houston’s Bodyguard soundtrack to become the 14th biggest #1 album in U.S. history. In her native Britain, the album’s 20 weeks on top make it one of the country’s top ten biggest #1 albums in UK history.

For good measure, her first album, 19, also gets a boost in the U.S., reaching a new peak (#4) in its 122nd week on the chart. She becomes only the third act – following The Beatles and 50 Cent – in the history of the Billboard 200 album chart to have two simultaneous top five albums.

Meanwhile, over on the Hot 100 chart, her “Set Fire to the Rain” still sits in the runner-up spot after slipping from #1 a couple weeks ago. However, former #1 songs “Rolling in the Deep” and “Someone Like You” both rebound into the top ten, making her the first woman in the history of the Hot 100 to have three simultaneous top ten hits as a lead artist.

Awards for 21:

Awards for “Rolling in the Deep”:

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