This year I’ve been determined to more aggressively market my books. In researching effective marketing techniques, I found plenty of mentions of radio interviews. They allow the writer to have free advertising, are quick and easy to do, and can hit a widespread audience. Also, radio stations – especially talk show formats – are always looking for content.
I’ve spent most of my life in the Kansas City area and one of the radio station staples from my high school years on has been KCFX 101.1 FM (“The Fox”). They originated in 1983, playing album rock. In 1985, they became the first classic rock station in a major market, playing artists from the late 1960s through the 1980s. In 1990, they switched frequencies with Carrollton’s KMZU, moving from 100.7 to 101.1 on the dial. That was also the year they became the first FM music station to carry play-by-play for an NFL team when they became the official home for the Kansas City Chiefs radio broadcasts.
The station, which is owned by Cumulus Media, is housed in an office complex in the Overland Park, Kansas area within walking distance from my house. Where better to start marketing my book, The Top 100 Songs of the Rock Era, than via the radio station in my back yard which I’ve listening to for more than 25 years?
I shot off an email describing the book and offering up a short bio. The program director shot the email to Slacker, the morning DJ. At their request, I brought in a review copy of the book and a couple more for giveaways. I sent a list of possible questions and within a couple weeks of the initial email, we’d booked a time for the interview.
Slacker, image from 101thefox.net
I went in Friday morning, May 18 and taped the interview with Slacker in the studio. We talked about a half hour about my book, our kids, and how radio has changed over the years. Sandwiched in between our chatting, we squeezed in a roughly five-minute interview. Slacker asked me how the book came about and ran down the top 10 songs from the book, asking for commentary on some of them. I had a blast. I felt more like I was talking to a buddy about music than doing an interview. I’m ready for more.
As an added bonus, I came back the next week with my kids. I assumed they'd just get to see the radio station, but Slacker put them on the air as well!
Resources and Related Links:
- 101 The Fox official website
- Wikipedia: KCFX
- The Top 100 Songs of the Rock Era, 1954-1999 on Amazon
- the top 100 songs list