“The Columbia Phonograph Company introduces double-sided discs (“two records at a single price”) with a blaze of publicity in dozens of national magazines for its initial 120-page catalog containing more than 700 double-faced disks. The bold move comes at a time of crisis, as Columbia’s parent company was virtually bankrupt, forcing it to draw substantial funds from its European business to stay afloat. The gambit proves a triumph, and a stunned Victor is forced to follow suit within weeks.” CP/sup>
For more important days in music history, check out the Dave’s Music Database history page.
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First posted 9/15/2023.
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