Sunday, January 28, 2018

Bruno Mars’ “That’s What I Like” wins Grammy for Song of the Year

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Bruno “That’s What I Like”


Writer(s): Bruno Mars, Philip Lawrence, Christopher Brody Brown (see lyrics here)

Released: 1/30/2017, First charted: 12/10/2016

Peak: 11 US, 16 RB, 12 UK (Click for codes to singles charts.)

Sales (in millions): 6.0 US, 0.6 UK, 7.2 world (includes US and UK)

Video Airplay (in millions): 1100.0 Streaming (in millions): 835.0


Review: The 60th Annual Grammy Awards, held on January 18, 2018, proved to be Bruno Mars’ night when he won all six Grammys for which he was nominated. His 24K Magic won Album of the Year and R&B Album of the Year while the title track took Record of the Year. The big winner, though, was “That’s What I Like.” The song, which he’d performed at the Grammys the year before, walked away with honors for Song of the Year, Best R&B Song, and Best R&B Performance.

The song also won some other significant awards, including the American Music Award for Favorite Soul/R&B Song and the Soul Train Music Award for Song of the Year. Mars also performed the song at the 2017 Brit Awards and the 2017 iHeartRadio Music Awards. WK

Released as the second single from 24K Magic, “That’s What I Like” spent 24 weeks in the top 5 of the Hot 100, one of only five songs to do so. WK It also spent 20 weeks on top of Hot R&B Songs, which tied it with The Weeknd’s “Starboy” and Drake’s “One Dance” for most weeks at #1. WK It became Mars’ fifth #1 song as a lead artist and seventh time on top overall (he was featured on B.o.B.’s “Nothin’ on You” and Mark Ronson’s “Uptown Funk”). Mars was also on his way to another significant achievement – when the album’s fourth single, “Finesse,” went top 5 it made him only the second male artist in history (after Lionel Richie), to send at least three songs to the top ten from each of his first three albums.

Ray Romulus, who was part of the song’s production team, talked about Mars’ writing process. “When he was in the studio he was…dancing for us and showing us, like, ‘I can’t move like that to this chord or to this drum…change it.’” SF Jonathan Yip, also of the production team, said “We would just go back and forth and were messing around with rhythms” SF because, as Mars had said, “We need to make this bounce.” SF


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